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- Online surveys have a large reach. The internet is accessible 24/7, without geographical limits. Most online panels are also multinational, making online research easy to scale on an international basis. The web also offers potential respondents the convenience of working from home, without imposing any obligations.
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- Setting up and carrying out online research is cheap. No more budget needed for printing, posting and processing of paper questionnaires or hiring telephone or street interviewers. The internet also creates advantages of scale in the case of large populations.
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- 80% of the maximum online response is achieved within 2 days. An online survey can therefore be processed very quickly, sometimes even within a day. A questionnaire is designed and published on the internet in the morning. It is filled in during the afternoon, and the results of the survey can be published the same evening.
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- The internet offers interactive possibilities for surveys. For example, the content can be made more informative and the presentation more attractive by using animations, photographs, video clips and audio. Online surveys also offer respondents greater convenience and relevance via skips and complex routing in the questionnaire on the basis of earlier answers.
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